<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The WelLiLi Co. ]]></title><description><![CDATA[The Wellili Co]]></description><link>https://www.thewellilico.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 05 Jul 2026 18:27:54 GMT</lastBuildDate><atom:link href="https://www.thewellilico.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Jane of all trades, master of self.]]></title><description><![CDATA[Multi GLOW. Why being multi-faceted is not a weakness, it is a necessity. The World Cup is everywhere right now and unless you have been living completely off the grid you cannot have missed it. I am not someone who follows football closely but something about this tournament has caught my attention. Specifically two names that keep coming up in every conversation, every headline, every bar with a screen. Messi and Ronaldo. Both still playing at the highest level, both still relevant, both...]]></description><link>https://www.thewellilico.com/post/jane-of-all-trades-master-of-self</link><guid isPermaLink="false">6a3e0d3d43356881844acaa1</guid><pubDate>Fri, 26 Jun 2026 05:27:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_9807c82798de485789d0a29b9c01137a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The WelLiLi Co.</dc:creator></item><item><title><![CDATA[How I Think No. 002 - Why I left social media and never looked back.]]></title><description><![CDATA[About two years ago I deleted my Instagram and TikTok accounts. I still use YouTube and Pinterest, so this is not a story about rejecting the internet or going off grid. It is a more specific story about why I decided to stop building my life and my business around platforms whose entire design is built to keep you scrolling indefinitely. I want to tell you what actually pushed me out. Not the research reasons, not the data, not the think pieces about algorithm design. The real reason. One...]]></description><link>https://www.thewellilico.com/post/how-i-think-no-002-why-i-left-social-media-and-never-looked-back</link><guid isPermaLink="false">6a2d18a300dbe48b1c76a6f3</guid><pubDate>Sat, 13 Jun 2026 08:50:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_6e765ee94fa241538f112397f67b9c01~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The WelLiLi Co.</dc:creator></item><item><title><![CDATA[How I Think No. 001 - A thought about GLOW]]></title><description><![CDATA[I was thinking about capitalism the other day. Not because I think capitalism is bad. That wouldn't make much sense coming from someone actively building businesses. What I found myself thinking about was why certain things bother me. And for a while I couldn't connect the dots. A business built purely because something is trending. A restaurant built around a concept that feels disconnected from its source. A wellness trend stripped of everything that made it meaningful. Different topics but...]]></description><link>https://www.thewellilico.com/post/how-i-think-no-001-a-thought-about-glow</link><guid isPermaLink="false">6a293fbaf8e7e84c72bf23df</guid><pubDate>Wed, 10 Jun 2026 10:46:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_5057384b2d572d4b6e6930~mv2_d_2500_1667_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The WelLiLi Co.</dc:creator></item><item><title><![CDATA[How I Build - Why I use color and refuse to go minimal.]]></title><description><![CDATA[Do you know that colors have power? I do. I studied color therapy and color psychology. I know what different colors do to the human nervous system, to mood, to energy, to how a space feels when you walk into it. And yet when I was building The WelLiLi Co. I almost went beige. I almost did it. I almost made a holistic wellness company with matcha greens and warm neutrals and soft ivory everything because that is what wellness is supposed to look like. That is the visual language the industry...]]></description><link>https://www.thewellilico.com/post/how-i-build-why-i-use-color-and-refuse-to-go-minimal</link><guid isPermaLink="false">6a1e7bce25eba3b2860e1f9f</guid><pubDate>Tue, 02 Jun 2026 06:47:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_43754576725064334e5963~mv2_d_3291_4936_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The WelLiLi Co.</dc:creator></item><item><title><![CDATA[The Gap No. 001]]></title><description><![CDATA[Nothing is too small to feature. I grew up in Japan. And in Japan, everything gets its own story. A 50 yen eraser from a stationery shop in Shinjuku can have a dedicated review, a loyal following, and a three paragraph exploration of its texture, its precision, and why it erases better than anything imported from Europe. A convenience store seasonal sandwich gets its own food column. A regional train station gets its own documentary. An 80 year old tofu shop in Kyoto gets written about with...]]></description><link>https://www.thewellilico.com/post/the-gap-no-001</link><guid isPermaLink="false">6a1e775d25eba3b2860e1614</guid><pubDate>Tue, 02 Jun 2026 06:27:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_161ca3222ccd48298af290eeed823059~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The WelLiLi Co.</dc:creator></item><item><title><![CDATA[Aisha's Monthly  — June 2026]]></title><description><![CDATA[Half of 2026 is already gone. I genuinely don't know how that happened. This year has been one of the quietest and most intense years I've had in a long time. Not intense in a chaotic way. Intense in the way that happens when you stop moving outward and start going deeper. Six months of refining, clarifying, and rebuilding everything about The WelLiLi Co. from the inside out. Less visible. More real. I've been back in Japan for the past month and something interesting is happening. When you...]]></description><link>https://www.thewellilico.com/post/aisha-s-monthly-june-2026</link><guid isPermaLink="false">6a1e6fdd74254bcae08641b9</guid><pubDate>Tue, 02 Jun 2026 05:55:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_b42be59f7d0d4661ad2a3734723460eb~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The WelLiLi Co.</dc:creator></item></channel></rss>