Building NOW!!! Building NOW !!!Building NOW !!!Building NOW!!!Building NOW!!!Building NOW!!!
Small
Shifts.
Real
Impact.
A lifestyle and community participation brand built on one mechanic: every time you buy, someone else gets too. No guilt. No performance. Just care, circulating.
BUY ONE
GIVE ONE
AGES 13 to 19
AMPLIFIED LIVING
CASUAL GLOW
The City Powers The Product・Buy One・Give One・Small Shifts・Real Impacts
YOU BUY
A product. An object. A drink.
→
A TEEN GETS
13–19. In your city. Near you.
Why 13-19
The most
intense.
The most
ignored.
13 to 19 is the second most rapid period of brain development in a human life. Emotions fire at full intensity. Logic and self-regulation are still under construction. It is the window where environment, belonging, and everyday experience literally wire the adult brain.
And yet — funding drops. Systems look away. Society labels them dramatic, difficult, or old enough to figure it out.
1 in 7
Adolescents globally live with a diagnosed mental health disorder. Anxiety and depression make up 40% of cases.
WHO
4th
Leading cause of death for older adolescents 15–19 globally is suicide.
WHO / UNICEF
50%
Of all lifetime mental health conditions first appear by age 14.
WHO
HOW IT WORKS
STEP 1
You Buy An Object
A tee, a tote, a drink, a notebook. Something you actually wanted.
STEP 2
A Teen Gets Something Real
A tangible giving unit goes to a teen 13-19 in one of our four cities.
STEP 03
The City Feels It
Local partners distribute. We document. You see exactly what happened.
GIVING CITIES
BANGKOK
TOKYO
ACCRA
THE BRONX
WATCH
IT
BUILD.
We are building 2%B™ from scratch — the giving units, the city partnerships, the products. Follow the build and be first when we launch.