Hair Care
Moroccanoil
EMK Compatibility™
💚 Highly Compatible
Moroccanoil Treatment Original
Hair Treatment Oil, Finishing Oil, Styling Oil, Shine Oil
✅Goals
shine, Frizz Management, Smoothness, Manageability, Heat Styling, Faster Blow Drying, Healthy Looking Hair
✅Product Behaviors™
Smooths, Adds Shine, Lightweight, Softens, Controls Frizz, Heat Styling Friendly, Detangles, Finishing Treatment
✅Best Used For
Blow Dry Styling, Heat Styling, Daily Finishing, Frizz Control, Mid-Lengths & Ends, Dry Ends, Post Styling
✅Hair & Beauty Characteristics
Medium Porosity, High Porosity, Curly Hair, Coily Hair, Wavy Hair, Thick Hair, Dry Ends, Color Treated Hair
What is it?
An iconic lightweight finishing oil that smooths frizz, enhances shine, improves manageability, and speeds up styling. Best used as a styling primer or finishing treatment rather than a traditional nourishing hair oil.
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Formula Performance™
Formula Behavior™ | Performance |
💧 Moisture Support | Good |
🪮 Slip | Excellent |
✨ Definition | N/A |
💪 Hold | N/A |
⚖️ Weight | Lightweight |
🌿 Finish | Silky & Glossy |
🧴 Layerability | Excellent |
🧼 Build-Up Potential | Moderate |
✨ Shine | Excellent |
🌬 Frizz Control | Excellent |
🔥 Heat Styling Support | Excellent |
🧪 Overall Formula Balance | Excellent |
EMK Fit™︎
Characteristic | EMK Fit™ |
High Porosity | ✅ Excellent |
Medium Porosity | ✅ Excellent |
Low Porosity | 🟡 Use Sparingly |
High Density | ✅ Excellent |
Medium Density | ✅ Excellent |
Fine Density | 🟡 Light Application |
Curly Hair | 🟢 Recommended |
Coily Hair | 🟢 Recommended |
Dry Ends | ✅ Excellent |
Sensitive Scalp | ⚠️ Avoid Direct Scalp Application |
Protective Styles | 🟡 Finishing Only |
Why EMK Recommends it
Smooths frizz while maintaining softness.
Adds noticeable shine without feeling overly greasy when used correctly.
Excellent styling primer before blow drying.
Helps improve detangling and manageability.
Layers well with creams and leave-in conditioners.
Less Suitable For
Those looking for a pure botanical treatment oil.
Low-porosity hair when overapplied.
Regular scalp oiling or scalp massage routines.
Individuals sensitive to fragrance.
Heavy daily application without regular cleansing, as buildup may occur over time.
EMK Verdict™
A long-standing salon favorite that excels as a finishing and styling treatment. EMK values this product for its ability to improve shine, manageability, and frizz control while remaining lightweight on most hair types.
Although often perceived as an "argan oil," we recommend thinking of it as a professional styling treatment rather than a nourishing scalp or repair oil. It performs best when used on the mid-lengths and ends as part of a complete Crown Care routine, especially before or after heat styling.
EMK Notes
This product demonstrates why understanding formulation matters. While argan oil is one of its key ingredients, its signature silky finish comes from the complete formulation working together—not from argan oil alone. Within the EMK Certified Ingredient Matrix™, we classify it primarily as a styling and finishing treatment, making it an excellent choice for shine, frizz control, and manageability, but not a replacement for deep hydration or scalp care.
EMK Reality Check
Despite its name, this is not simply pure argan oil. It is a professional styling treatment formulated to smooth, soften, and enhance shine through a combination of conditioning ingredients and argan oil.